Hospitality expertise. Longevity Knowledge. One clear purpose.

For over two decades, Lourenço Ribeiro has worked at the intersection of luxury hospitality and health — from leading renowned hotels to building businesses focused on regenerative and longevity medicine. 
His journey led him to a simple insight: wellness should go beyond feeling good. It should help people understand their health, make better choices and achieve meaningful, lasting results. 
As founder of Hyperbaric SPA, Lumea and Hippocrates App, and author of The Oxygen Protocol: The Complete Guide to Longevity Through Oxygen-Driven Health, Lourenço has dedicated his work to making advanced health and longevity approaches more accessible and relevant to everyday life.

“We believe a wellness journey should leave you with more than a feeling. It should give you greater understanding of your health, meaningful results and tools you can carry with you long after you return home.”

Today, the experience becomes ETHOS. 
A curated collection of wellness destinations where hospitality, science and personalised health come together — so you can travel with a purpose, access trusted expertise and return home with more than just memories.
Your wellbeing journey starts with a place you can trust.